Remember when I wrote about an art appreciation day? After visiting unique studio cafes like Studio Concrete and Studio Valor at the morning and daytime, visiting a museum at Seoul is one of my wishlist to fulfilled my art appreciation day itinerary, and luckily at that time, a very fun exhibition was held at Insadong, Seoul. I went to Ara Modern Art Museum at evening and totally enjoyed my first experience at a Korean-modern museum where I could experience Life is Beautiful’s exhibition by Mr.Brainwash, a french born pop-artist who famous for his Life is Beautiful‘s exhibition since 2008.
Previously, Mr. Brainwash held his Life is Beautiful‘s exhibition at Los Angeles, New York and London, and at 2016, he brought some of his artworks to South Korea and became my once in a life time’s moment. Even-though ticket fee was quite pricey (10,000 KRW), I still intended to go there and totally loveeee all his paintings and sculptures which also been updating with some mash-ups, parodies, and pop culture icons. That’s the most interesting points of his works bcos we could see how he blended perfectly all the beautiful things with some messy things but turned out, it still be beautiful artworks like his messy paint can, Beatles, and Marilyn Monroe’s artworks.
Life is Beautiful also consist of Mr.Brainshwash love for vintage and books but still, it also covered with some messy paintings indeed! In one specialize room, he also showed his backstage works for make things happened whereas we could spotted all those used cans and used brushes. But my favorite goes to his Darth Vader’s scuplture and its tagline, whereas Mr.Brainwash changed the sword with a brush and changed the famous Star wars’s tagline from force to art, definitely one of best pop-parodies from Star Wars! Ara Modern Art Museum is now held different exhibition, but if you have time at Seoul, please check out its exhibition bcos they always choose good contemporer arts there, you could check Ara Modern Art Museum exhibition’s schedules here.
26 Insadong 9-gil, Gyeonji-dong, Jongno-gu, Seoul
How to go there:
By Subway. Get off at Anguk Station (Line 3) exit 6 and then you have 10 minutes walk to Insadong street. Ara Modern Art Museum‘s location is opposite with Ssamziegil mall.
Level of love:
♥♥♥♥ (Totally loveeeee Mr.Brainwash’s Life is Beautiful exhibition! If you love and know lots about pop culture, seeing his works will make you amazed with his talent to combine all those things became beautiful artworks)